→ a coaching program For Communicators
Turn your ideas into clear, credible, powerful stories.
Learn the craft journalists rely on — so you can communicate with clarity and confidence through a learned framework you can use for every article, post or campaign.
3
Pillars · The TRUTH Framework
12
Live teaching modules
1:1
Editorial Feedback
The outcome
Write with clarity, confidence & credibility — in a voice your audience trusts.
→ Sound Familiar?
You're a strong communicator — but you feel like you are winging it.
You write public-facing content every day, but you were never trained in journalism. So you second-guess your structure, your sources and whether what you've written even counts as a story.
“I’m not sure what even counts as a story anymore.”
“I struggle to structure my ideas and my story ends up all over the place.”
“I feel like I’m faking it because I never studied journalism.”
“There’s so much noise out there, I don’t know how to make my work stand out.”
“It’s not easy to know what is true and what is fake!”
→Where you'll be
From uncertain and overlooked to trusted and sought-after.
You'll become a confident, credible voice in your space, writing stories that are well-structured, ethical, and trusted. The kind people read and say, "That was clear, fair, and powerful."
- "I feel confident in what I'm writing and I know what I'm doing."
- “I have a structure to follow instead of starting from scratch every time.”
- “People read my work and say, 'That was clear, fair, and powerful.'”
- “I write stories that actually help people understand the world better.”
- “I'm known as the go-to storyteller in my organization or niche.”
→The Method
The Three C's Framework
A three-pillar method that will bring clarity, confidence and credibility to your stories. My signature framework applies the principles journalists use to the stories you need to tell. Each pillar builds on the last — find the story, write it well, then earn trust.
Clarity
PILLAR 01
Tell the Right Story
Identify what truly matters to your audience — and why your voice is needed.
- Know a good story when you see it and how to source it
- Tell it clearly and powerfully for your audience
Confidence
PILLAR 02
Report with Skill & Structure
Use the principles of journalistic writing to tell clear, credible stories.
- Learn what makes a story newsworthy
- Implement the principles of journalistic writing
Credibility
PILLAR 03
Understand Ethics, Build Trust
Position yourself as a credible storyteller through ethical practice.
- Understand journalistic ethics
- Build credibility and trust over time
→What's Inside
Everything you need to write like you mean it.
A guided, supported path — not a pile of templates you're left to figure out alone.
12 Live Teaching Modules
Four modules per pillar in live, interactive sessions that teach the craft, step by step.
Session Recordings
Catch every module on your own time, and revisit the craft whenever you need it.
Guided Worksheets
A worksheet for every module, turning each lesson into something you can actually apply.
One-on-one coaching
Personal editorial feedback on your real work which is the fastest way to build confidence!
Messaging Support
Stuck on a lead, story structure or finding a source? Get answers between sessions.
Community Support
Be in a room of self-taught storytellers working on the same craft so you never feel alone.
→Is it for you?
Built for self-taught storytellers.
If you communicate for a living but were never taught the craft of journalism, this was designed for you.
- This is for you if
- You write public-facing content — articles, blogs, newsletters, press releases
- You're a strong communicator who never studied journalism
- You want structure, frameworks and feedback — not guesswork
- You care about accuracy, fairness and being trusted
- Not for you if
- You're looking for a shortcut to "going viral"
- You want clickbait tactics over honest storytelling
- You're not willing to put in real editorial work
- You already have vast journalism experience
→TESTIMONIALS
Hear what others had to say
If you communicate for a living but were never taught the craft of journalism, this was designed for you.
"Not only did the writing workshop improve my script writing and interview preparation, it unlocked something dormant for far too long: the power of curiosity."
As someone who finds myself working in a field different than my degree, this course and coaching was exactly what I needed to go from unsure to confident as a journalist.
A more unexpected take-away for me: the inspiration to live a good story. You can’t put a price tag on that."
"Nicole guides journalists out of the rut of repetitive regurgitation and propels them to put themselves in someone else’s shoes. She offers a compelling overview of the 'why' and practical tools for 'what' and 'how.'
"You will learn everything needed to get a unique, balanced, story - with the utmost integrity - every time."
Hey! I'm Nicole Jansezian
As a journalist based in Jerusalem, I’ve spent years untangling the region’s politics and covering its religious and minority communities.
I’ve written for outlets including The Jerusalem Post, The Media Line and Charisma; served as news editor for the startup news organizations All Israel News and All Arab News; and worked as communications director for a Jerusalem-based NGO.
As a consultant, I’ve helped newsrooms and organizations develop clarity in writing, confidence in reporting and credibility in their content.I believe curiosity — and empathy — are the engines of good journalism.
I teach writers and communicators how to use both in order to find, develop and tell their stories.
Curiosity has served me well. While meeting the locals, I also met my husband, Tony. We now live in Jerusalem with our three children.
→APPLICATIONS OPEN
Start telling stories you are proud to stand behind.
Join the next cohort of Storytelling Through Journalistic Principles and learn the journalistic craft that makes self-taught communicators trusted voices.
Limited spots per cohort · Send me an email with your name, role, and a line on what you'd like to write better.
I read all my emails and respond personally!
Truth.
Journalistic Storytelling.
© 2026 Storytelling Through Journalistic Principles